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CASE STUDIES

ALIGNX

DELIVERABLES

Brand Identity Creation
Website Development
Marketing Collaterals
Presence on Social Media
Digital Marketing campaign

ABOUT COMPONEY

Align X, a premium dental aligner clinic in Nashik, Maharashtra, wanted to establish a strong digital presence. Being new, it was looking for a comprehensive branding and marketing strategy to attract clients and highlight the competitive dental industry. As a digital marketing agency in Nashik, DG Tech Solutions took the challenge of building Align X from scratch, and positioned it as a trusted name in the dental industry.

CHALLANGE

Brand Identity Creation: Align X needs a strong visual identity reflecting their knowledge and professionalism in the field of dental aligners.
Website Development: They needed a user-friendly and SEO-optimized website to build trust and acceptance for online appointments.
Marketing Collaterals: To build a brand new, brochures, visiting cards, and case designs for the aligners need to be designed and put into the branding line.
Presence on Social Media: Made all the harder as most leads were generated and connected through the different platforms of social networks with potential customers.
Digital Marketing campaign: Using SEO services in Nashik and social media marketing to be more visible and turn forth new patients.

APPROACH

1. Creating Brand Identity
Our first step was to create a new logo for Align X to gain trust, precision, and innovation in dental aesthetics. As a branding agency in Nashik, we create a logo that visualises the brand’s premium identity across all platforms.

2. Website Development and SEO Optimization
A responsive SEO-optimized website was designed and developed specifically for Align X. The main features include:
User-friendly navigation for appointment confirmation.
Contents regarding aligners and dental services that are informative.
SEO strategy using keywords- "best dental aligners in Nashik", "invisible braces Nashik" and "teeth straightening clinic in Nashik" to help in search ranking and bring organic traffic.
By using our website development in Nashik expertise, we built an online presence that helped Align X gain credibility and attract potential patients.

3. Marketing Collaterals
To maintain the brand presence at all times, our logo and brochure design in Nashik services provide professional visiting cards, brochures, and cases for aligners designed to resonate with the modern aesthetics of the clinic.

4. Social Media Management
The brand engagement was enhanced through Align X's Facebook, Instagram, and Google My Business accounts. Our social media marketing strategy included:
Creative content marketing engaging posts, testimonials, and dental care tips.
Targeted ad campaigns for lead generation and appointment bookings.
Influencer collaboration for credibility and brand presence.

5. Digital Marketing Strategy
To ensure maximum online visibility for Align X, the following steps were instituted:
Google My Business optimization for local SEO so that we would be visible for searches like "dental clinics near me
Google Ads and Facebook Ads targeting customers in Nashik.
Content marketing and blog writing to build credibility on topics of dental aligners and oral health.

RESULT

Website traffic increased 100% within three months.
The clinic gained organic social media followers in the first quarter.
High lead generation from social media and Google Ads campaigns.
Brand awareness in the dentist industry has risen in Nashik.

Start your branding journey with us

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